WARM-UP VIDEO FOR REGULAR VERBS

Instructions. Listen to the interview and type phrases with regular verbs in past and Present Simple.

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Exercise. Complete each gap with suitable words and expressions you hear from the video.

skills as an architect to make more money so you can forget about paying the bills and focus on creating great architecture. >> If you're a residential architect (1) ………….. to share something with you before (2) ………….. the show. I recently bought a great book by master marketer Jay Abraham. I'm holding it right here in my hands. It's titled "Getting Everything You Can Out of All You've Got." Basically, the book talks about how to get the most out of your existing business efforts without reinventing the wheel, or in other words, if (3) ………….. for other people, it will work for you too. You don't have to figure out everything out on your own. Now, (4) ………….. thinking of this and how it relates to architects and their websites. The web is great at connecting people, but most architects aren't getting viable leads from their websites. But, here's the interesting part - some do. So, the question (5) ………….. myself is: What is it about certain websites that makes them successful? I've spent the past five years researching this question, and I'm ready to share the results. I found that Welcome, Rob, back to the Business of Architecture. >> Hello. >> Yup. Rob Paulus is the owner and Principal of Rob Paulus Architects. Last week, (6) ………….. to him about some of his early projects that he was actually able to be a partner in developing them. He practices architecture in Tucson, Arizona. Today, we're going to continue But, it was all about creating the most detail within these tight budgets that we could really create, you know, a clear concept. A lot of it (7) ………….. about, and a lot of people say this too, is that the first idea, typically, is the best idea. Then, you run through a whole gamut of other, kind of, approaches. Ever since (8) ………….. , I always come back to that first, initial, intuitive concept. Then, we have to make (9) ………….. , and then it gets in to costing. That's one thing I learned by building that first project, it's the intimate relationship with subcontractors. These guys have done it all their lives, some cases they're multi-generations, >> I think it's even like, kind of, a larger university projects that are taking this approach where you have a concept, and then whether it's to price it out… We're currently doing a really fun house for one of the electrical engineers (10) ………….. with, which is really gratifying. There are a lot of architects in town that are quite skilled and haven't come to us, but we're going to end up building it for him. test things out. Sometimes it only takes ten minutes, even a phone call, to figure out if your idea is going to be in budget, or it's too wacky, and it's not going to work. So, we really big on having (11) …………... >> Okay. When (12) ………….. to these subcontractors at the beginning, are they expecting to be able to get the project? How does that dynamic work? >> They did, but we treat them with respect. A lot of these guys, they don't get calls, our clients if we run it as a construction manager. So, we're not contractors. Typically, it involves a client who's paying cash, or they've got enough cash in the deal, they don't have a bank, kind of, climbing over their back saying (13) ………….. to get a bonded contractor. It's really worked out well. We learned more, we were able to adapt, and give the client a better product. So far the development price we've got haven't been larger to where we couldn't do that. >> Okay. >> Honestly, something (14) ………….. to do is be able to build even some of the larger projects myself. With that said, one way is you just team with a contractor. Once again, you've got a relationship where it's not… What I'm talking about is you've got this bag of money, and architects, I think we have the best skill set to know where to place it. So, you know, working back and forth, (15) ………….. to make sure that we're not overspending on any one thing. (16) ………….. to make sure whether, in our case, if we're going to put something in, it has to have some sustainability metric, as well as look good, as well as perform well, and just create a great space. So, really just kind of this feedback loop of how to >> Okay. >> Just really do the research to learn what you can and can't do. >> Okay. You do that research through your insurance broker (17) ………….. with? >> Yeah. Just, kind of, reading books out there. But, we always say, if (18) ………….. at what a contractor does and then you don't do that, but you're just managing. I realized the AIA contract pretty much spells it out. So, it's frustrating, but we live in a litigious society. >> So, it doesn't affect your personal insurance, I guess, of your firm, but you just wrap it in on a project per project basis? Is that how (19………….. ? >> Yeah, you can do it in a lot of different ways. Like this current project we're looking at will be a for lease project. So, it's so much easier to structure that in to that. damage. We put a protocol in place, and then literally, a couple of months later, it was lit on fire again, except it was very serious this time — the fire got up in to the wood framing. Being an ice and cold storage building (20………….. to use cork. So, instead of rigid insulation in the top roof, it was actually two layers of two inch, dried out cork with some asphalt mixture in it. >> Yeah. >> It's still solid. >> (21………….. out. I was not quite thinking that at the time. It's such an unusual thing. I mentioned it earlier, but to take on this bigger project as a first development thing, it was really… Once again, it was all based on a really cool, old building, great bones, from there and tell us about what you're doing today. >> Indigo was, kind of, we were riding high after doing so well with the Ice House, so (22) ………….. that project in '04. We are in the ground in '06, which meant we were on a, kind of, downfall. By the time we were selling units, we got out of it. It was a great project, it won some awards, but it wasn't nearly as financially successful fee simples, so we were able to divide the lot in to eleven lots. The twelfth was actually the pool area in the back. What was interesting is instead of having cars that drive up in to the units, (23) ………….. a shared parking area. So, that was rather unusual, but (24) ………….. out really well because it gave more room for outside areas, and didn't comingle the car with the units. So, that went really well.

Key: Look at the key and say aloud the script from the video to improve your English.

skills as an architect to make more money so you can forget about paying the bills and focus on creating great architecture. >> If you're a residential architect (1) (I want) to share something with you before (2) (we start) the show. I recently bought a great book by master marketer Jay Abraham. I'm holding it right here in my hands. It's titled "Getting Everything You Can Out of All You've Got." Basically, the book talks about how to get the most out of your existing business efforts without reinventing the wheel, or in other words, if (3) (something works) for other people, it will work for you too. You don't have to figure out everything out on your own. Now, (4) (I started) thinking of this and how it relates to architects and their websites. The web is great at connecting people, but most architects aren't getting viable leads from their websites. But, here's the interesting part - some do. So, the question (5) (I asked) myself is: What is it about certain websites that makes them successful? I've spent the past five years researching this question, and I'm ready to share the results. I found that Welcome, Rob, back to the Business of Architecture. >> Hello. >> Yup. Rob Paulus is the owner and Principal of Rob Paulus Architects. Last week, (6) (we talked) to him about some of his early projects that he was actually able to be a partner in developing them. He practices architecture in Tucson, Arizona. Today, we're going to continue But, it was all about creating the most detail within these tight budgets that we could really create, you know, a clear concept. A lot of it (7) (we talked) about, and a lot of people say this too, is that the first idea, typically, is the best idea. Then, you run through a whole gamut of other, kind of, approaches. Ever since (8) (I started) , I always come back to that first, initial, intuitive concept. Then, we have to make (9) (it work) , and then it gets in to costing. That's one thing I learned by building that first project, it's the intimate relationship with subcontractors. These guys have done it all their lives, some cases they're multi-generations, >> I think it's even like, kind of, a larger university projects that are taking this approach where you have a concept, and then whether it's to price it out… We're currently doing a really fun house for one of the electrical engineers (10) (we worked) with, which is really gratifying. There are a lot of architects in town that are quite skilled and haven't come to us, but we're going to end up building it for him. test things out. Sometimes it only takes ten minutes, even a phone call, to figure out if your idea is going to be in budget, or it's too wacky, and it's not going to work. So, we really big on having (11) (that happen) . >> Okay. When (12) (you talk) to these subcontractors at the beginning, are they expecting to be able to get the project? How does that dynamic work? >> They did, but we treat them with respect. A lot of these guys, they don't get calls, our clients if we run it as a construction manager. So, we're not contractors. Typically, it involves a client who's paying cash, or they've got enough cash in the deal, they don't have a bank, kind of, climbing over their back saying (13) (you need) to get a bonded contractor. It's really worked out well. We learned more, we were able to adapt, and give the client a better product. So far the development price we've got haven't been larger to where we couldn't do that. >> Okay. >> Honestly, something (14) (I want) to do is be able to build even some of the larger projects myself. With that said, one way is you just team with a contractor. Once again, you've got a relationship where it's not… What I'm talking about is you've got this bag of money, and architects, I think we have the best skill set to know where to place it. So, you know, working back and forth, (15) (we want) to make sure that we're not overspending on any one thing. (16) (We want) to make sure whether, in our case, if we're going to put something in, it has to have some sustainability metric, as well as look good, as well as perform well, and just create a great space. So, really just kind of this feedback loop of how to >> Okay. >> Just really do the research to learn what you can and can't do. >> Okay. You do that research through your insurance broker (17) (you worked) with? >> Yeah. Just, kind of, reading books out there. But, we always say, if (18) (you look) at what a contractor does and then you don't do that, but you're just managing. I realized the AIA contract pretty much spells it out. So, it's frustrating, but we live in a litigious society. >> So, it doesn't affect your personal insurance, I guess, of your firm, but you just wrap it in on a project per project basis? Is that how (19) (it works) ? >> Yeah, you can do it in a lot of different ways. Like this current project we're looking at will be a for lease project. So, it's so much easier to structure that in to that. damage. We put a protocol in place, and then literally, a couple of months later, it was lit on fire again, except it was very serious this time — the fire got up in to the wood framing. Being an ice and cold storage building (20) (they used) to use cork. So, instead of rigid insulation in the top roof, it was actually two layers of two inch, dried out cork with some asphalt mixture in it. >> Yeah. >> It's still solid. >> (21) (It worked) out. I was not quite thinking that at the time. It's such an unusual thing. I mentioned it earlier, but to take on this bigger project as a first development thing, it was really… Once again, it was all based on a really cool, old building, great bones, from there and tell us about what you're doing today. >> Indigo was, kind of, we were riding high after doing so well with the Ice House, so (22) (we started) that project in '04. We are in the ground in '06, which meant we were on a, kind of, downfall. By the time we were selling units, we got out of it. It was a great project, it won some awards, but it wasn't nearly as financially successful fee simples, so we were able to divide the lot in to eleven lots. The twelfth was actually the pool area in the back. What was interesting is instead of having cars that drive up in to the units, (23) (we created) a shared parking area. So, that was rather unusual, but (24) (it worked) out really well because it gave more room for outside areas, and didn't comingle the car with the units. So, that went really well.

Sources: 

Channel: Business of Architecture. 016 Rob Paulus, Architect as Developer Interview Part 2: https://www.youtube.com/watch?v=7kUGdZ8cba0

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